Designer Morag Myerscough started the award-winning Studio Myerscough in 1993. Best known for their work in the integration of graphics within architectural settings, acclaimed projects nclude Westminster Academy, the Kentish Town Health Centre and the Barbican Arts Centre. Myerscough believes that letter forms are amazing, expressive and beautiful.
Last year Myerscough completed the new Zynga headquarters building in San Francisco and is currently working on five new schools projects around the UK, plus the permanent installation for the new John Pawson-designed Design Museum in London and the new Tate Modern extension.
Myerscough believes that wayfinding is not purely about a series of signs but as much about bringing out the narrative in the built environment, enhancing the physical experience, “It is very important how people feel when they move through a space, if they can move easily, almost unconsciously, and if you can make them smile and feel happy that is one of the best outcomes.”